We are looking to defined set of target segments to position AlUla

AlUla, which is over 200 thousand years old, is emerging as one of the region’s new up-and-coming destinations, attracting travelers from all over the world. After officially opening up to the world just last year, it has since expanded its flight services, partnering with various local and international airlines to secure flight routes to the area.

Melanie de Souza, Executive Director Destination Marketing Royal Commission for AlUla, leads a team of specialists to develop the brand, digital assets, trade and consumer marketing, and PR to launch AlUla to the world. A marketing leader with an outstanding track record of achievement in the tourism and hospitality industries in Australia and Asia, Melanie was included in the list of Australia’s top 50 most innovative Chief Marketing Officers in CMO Magazine 2018.

Al Bayan Magazine met de Souza and following is the interview conducted:
https://albayanmagazine-issue-608.netlify.app/#p=45