Fairmont Dubai Unveils New Culinary Concepts with PRONTO and Café Sushi   

Fairmont Dubai unveils a new farm-driven culinary chapter, introducing a refined direction for PRONTO and Café Sushi as part of the hotel’s 2026 dining vision. Rooted in sustainability, ingredient purity, and thoughtful craftsmanship, the two concepts are shaped by the hotel’s on-site hydroponic vertical farm, where zero-mile produce is harvested just steps from the kitchen, dramatically reducing food miles while preserving freshness and quality.  Reinterpreted through a contemporary lens, PRONTO and Café Sushi offer guests a fresh perspective on everyday dining and elevated Japanese flavours.

At the heart of this culinary evolution is Fairmont Dubai’s on-site hydroponic vertical farm, powered by CRYSP Farms. Designed to grow produce in a clean, controlled environment, the farm cultivates pesticide-free greens year-round using nutrient-rich water. Located just steps from the kitchen, the hotel’s zero-mile produce is harvested on demand — often minutes before service — ensuring exceptional freshness, enhanced nutrition, and consistent quality.

Using up to 95% less water than traditional agriculture and significantly reducing reliance on long-haul transport and cold-chain logistics, the farm lowers environmental impact while allowing chefs full traceability and control over every ingredient. Produce is grown and harvested on demand, minimising supply-chain waste and reinforcing a culinary philosophy where sustainability and flavour go hand in hand.

“Our farm at Fairmont Dubai reflects a shared vision of sustainability and quality. By growing a meaningful portion of the hotel’s fresh produce requirements just steps from the kitchen, it allows chefs to know where their food comes from, see how it is grown, and rely on a consistent level of freshness. This direct proximity gives chefs confidence in quality and consistency, and creates a closer connection between growing and cooking that elevates the daily culinary experience.” — Maan Said, Founder & CEO, CRYSP Farms.

A Fresh Chapter for PRONTO

Fairmont Dubai introduces PRONTO as a contemporary café-deli shaped by simplicity, freshness, and modern convenience. Designed for today’s urban lifestyle, PRONTO blends the ease of grab-and-go with the comfort of a stylish dine-in experience.

Guests can start their mornings with barista-crafted coffee and freshly baked pastries, enjoy wholesome gourmet sandwiches, or choose from crisp salads inspired by the hotel’s farm-to-table philosophy. Thoughtfully curated daily specials and business lunch menus cater to working professionals and city explorers seeking quality, flavor, and efficiency.

With ingredients sourced directly from Fairmont Dubai’s home-grown hydroponic farm, PRONTO’s offerings celebrate freshness, purity, and sustainability. Whether stopping by for a quick takeaway or settling into a relaxed meeting spot, PRONTO delivers everyday deliciousness shaped by responsible sourcing and culinary care.

“PRONTO is where our culinary philosophy comes to life in the most natural way — simple, fresh, and grown right here at Fairmont Dubai,” says Joe Nassoura, General Manager, Fairmont Dubai. “This chapter represents a mindset focused on quality, sustainability, and the everyday joy of food done well.”

Café Sushi Bar: A Refined Japanese Hideaway

Café Sushi Bar enters 2026 with a refined identity, reimagined as a discreet Japanese bar offering a rare sense of calm within Fairmont Dubai. Intimate by design, the space feels quietly cocooned — a place to pause, unwind, and savor.

Despite its name, Café Sushi Bar is not a café in the traditional sense. Coffee is intentionally absent. Instead, the concept draws inspiration from the refined backstreets of Tokyo and the relaxed ritual of an Izakaya, focusing on a curated sushi and drinking experience.

Guests are invited to indulge in freshly crafted sushi, sashimi, and creative rolls inspired by modern Japanese flavors. From refined small plates to lighter bites, the menu balances precision, freshness, and contemporary expression, crafted using premium ingredients and complemented by crisp hydroponic greens harvested on-site.

A signature element of the experience is Café Sushi Bar’s sushi conveyor belt, offering a curated selection of freshly prepared plates throughout the day. Designed for relaxed lunches or spontaneous moments, each plate is thoughtfully crafted, allowing guests to enjoy quality sushi in an effortless, unhurried way. The experience is completed by a considered selection of Japanese whiskies, gins, sakes, and perfectly balanced highballs, served with thoughtful simplicity.

A Zero-Mile Culinary Vision for 2026

Fairmont Dubai’s hydroponic vertical farm stands as a cornerstone of the hotel’s evolving culinary philosophy, supporting sustainable dining through:

Up to 95% less water usage compared to traditional farming

Significant reduction in transport- and cold-chain–related emissions through on-site production

Meaningful reduction in food waste at the production and supply-chain level through harvest-on-demand growing

Pesticide-free produce grown in a sealed, climate-independent environment

This approach allows Fairmont Dubai’s culinary team to deliver dishes defined by purity, consistency, and exceptional taste — hallmarks of the brand’s gastronomic excellence.

A Vision Forward

This new chapter for PRONTO and Café Sushi reflects Fairmont Dubai’s broader culinary direction for 2026 — one shaped by sustainability, creativity, and a deeper connection to ingredients. Built on zero-mile produce, refined concepts, and Fairmont’s signature warmth, these outlets invite guests to experience dining that feels modern, intentional, and unmistakably in Fairmont.