Audemars Piguet and 10 New Brands to join Watches and Wonders Geneva 2026

Watches and Wonders Geneva 2026 is thrilled to announce the arrival of Audemars Piguet alongside ten exciting new brands, raising the total to 66 exhibitors. For the first time ever, the Salon and In The City programs will come together, transforming Geneva into a vibrant, week-long celebration from April 14–20, 2026.

What’s New for 2026?

• Expanded Brand Lineup: Audemars Piguet, Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B, and Sinn Spezialuhren.
• Greater Visibility for Independents: Enjoy more space and exposure for independent artisan-creators with the enlarged Carré des Horlogers and Mezzanine sections.
• An All-in-One Experience: Professionals and visitors will enjoy the In the City animations from the very start of the week, creating a global experience for the entire event.
• The LAB: Are you ready to shape the future of watchmaking? If you’re an innovator, startup, or tech company, join the LAB and present your projects to over 60 leading brands and industry experts. Apply by October 31