BM Hotels’ All-Star SportsFest Enhances RAKHospitality

The All-Star Hotel Sports Fest, an annual initiative by BM Hotels & Resorts, brings together Ras Al Khaimah’s hospitality professionals to foster unity, wellness, and camaraderie. Now in its third edition, the festival has become a key highlight in the emirate’s hospitality calendar, promoting teamwork, collaboration, and community engagement beyond the workplace.
This year’s event took place at Longbeach Campground, welcoming teams from across the emirate for a day of friendly competition and shared spirit. The festival also featured the official launch of the BeRAK application by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the first employee engagement and well-being platform for the hospitality workforce in Ras Al Khaimah.