Alfardan Jewellery participates in the 21st edition of the DJWE 2025

In the world of haute joaillerie, where heritage intersects with innovation and excellence characterizes every piece, Alfardan Jewellery emerges as Qatar’s premier luxury jewellery house.

Founded in 1954 by Hussain Ibrahim Alfardan, whose remarkable ability to discern the authenticity of precious pearls and stones set the foundation for generations of excellence, Alfardan Jewellery has evolved into the jeweler of choice in Qatar and the region. This legacy of expertise continues through the Alfardan family, who maintain the highest standards of quality and sophistication that have defined the brand for over seven decades.

Reflecting on this rich heritage, Mr. Ali Alfardan, Vice Chairman of the Alfardan Group and President, Alfardan Jewellery, said: “Alfardan Jewellery and its work remains especially close to my father’s and all our hearts. Our ventures as a family began with pearling generations back, and later evolved into multiple luxury enterprises across the region… We thank all clients and visitors for their support.”

This enduring commitment to excellence is prominently displayed at the Doha Exhibition and Convention Center (DECC), where this year’s Doha Jewellery and Watches Exhibition (DJWE) features an exceptional collaboration with over 55 prestigious international brands under the renowned Alfardan name. As a pioneer that held the first exclusive Jewellery and Watches Exhibition in 1977, Alfardan Jewellery continues its tradition of innovation by welcoming eight distinguished new additions to its collection at DJWE 2025:

Arayian

Mayiana

Modani

Viana

Amwaj

Bovet

Miamoon

Samra

These new prestigious brands, along with Alfardan’s existing portfolio, create an exceptional exhibition of refinement and artistic excellence. Each displayed piece represents the peak of craftsmanship, meticulously selected to meet the tastes of Qatar’s most discerning clientele.

As stated by Mr Ali, “In a historic first, this year’s exhibition marks a significant milestone as several prestigious brands, including Vacheron Constantin, Chopard, and other renowned jewelers, have chosen to showcase their collections at Doha Jewellery & Watches Exhibition before their appearance at the Geneva International Gem and Jewellery Show.”

This unprecedented decision underscores Qatar’s growing influence in the global luxury market and Alfardan’s distinguished position within it. Adding to the exhibition’s prestige, Vacheron Constantin, celebrating an impressive 270 years of watchmaking excellence, will debut an exclusive collection of timepieces in Qatar specifically for this event.

 As DJWE 2025 unfolds, visitors can look forward to a carefully orchestrated presentation that honors Alfardan’s rich heritage while highlighting its commitment to bringing the world’s finest jewellery houses to Qatar. This harmonious blend of tradition and fresh perspectives promises an exhibition that stands out like no other