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The world is becoming increasingly digital, more connected and also more volatile. This is inevitably changing markets and what customers need. Working environments are growing ever more complex. Climate change is increasing. Electromobility is becoming more and more established. The view into the future is always tinged with uncertainty. That’s why Porsche always strives to make its actions even more sustainable. Giving the customers a comprehensive product experience, doing business profitably and being a good employer has been the main goal for Porsche throughout the years. It intends to make a success of transformation. In a Q & A with James Butler, Acting General Manager at Porsche KSA – Samaco, he evaluated the automotive sector in Saudi Arabia and talked about the main challenges in the business. He further shared his point of view about how Porsche is coping with the Saudi Vision 2030. Also, James shed light on the company’s strategy for 2023 and shared his outlook for the upcoming year. Following is an extract from the interview.

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