Page 183 - July 2024 Issue 632

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Nader Ibrahim (Marriott): §≤°ùe ꃪdG ¢ù«éjQ âfÉ°S ™éàæe ¿ÉëààØj ¢ù«éjQ âfÉ°S ¥OÉæa h ¿GOôØdG áYƒªée

The outlook for the upcoming
season looks very solid and
strong in Saudi Arabia

OGôe ¥QÉW øjƒcGõæH »æ«L ¿GOôØdG ø«°ùM ôªY

âfÉ°S ™éàæe ìÉààaG øY ¢ù«éjQ âfÉ°S äÉ©éàæeh ¥OÉæah ¿GOôØdG áYƒªée âæ∏YCG
êõªj .¿Éª o Y áæ£∏°S »a ájQÉéàdG É¡àeÓ©d ~LGƒJ ∫hCG ~©j …òdGh ,§≤°ùe ꃪdG ¢ù«éjQ
ô˘°Uɢ©˘ o ª˘dG »˘°S~˘æ˘¡˘dG º˘«˘ª˘°üà˘dG äɢª˘°Sh π˘«˘°UC’G »˘fɢª˘ o ©˘dG çGô˘à˘dG í˘eÓ˘e ø˘«˘˘H ™˘˘é˘˘à˘˘æ˘˘ª˘˘dG
.¢ù«éjQ âfÉ°S áeÓ©d Iô«¡°ûdG á«°üî°ûdG íeÓe √Qh~H ~°ùé o «d ,I~dÉîdG áeÉîØdGh
ader Ibrahim,Cluster General Manager at Marriott
NHotels Riyadh & GM for Assila, a Luxury Collection áYƒªée »fÉØJ ≈∏Y ~cDƒJ IOÉ¡°T áHÉãªH §≤°ùe ꃪdG ¢ù«éjQ âfÉ°S ™éàæe »JCÉjh
Hotel in Jeddah, brings more than two decades of experience
in the hospitality sector. He achieved a significant feat by .IôNÉØdG áaÉ«° dG ´É£b »a I~j~L ô«jÉ©e AÉ°SQEÉH Iô«¡°ûdG ¿GOôØdG
leading a transformation that placed Assila as the best-per- ¿CG ≈dEG ,¿GOôØdG áYƒªéªd …ò«ØæàdG ¢ù«FôdG , ¿GOôØdG ø«°ùM ôªY ~ q «°ùdG QÉ°TCG ,áÑ°SÉæªdG √ò¡Hh
forming hotel with the best guest experience within
p
Marriott’s portfolio in Saudi Arabia. His love for the hospi- .áaÉ«° dG ´É£b »a õ q «ªàdGh áeÉîØdG äÉjƒà°ù o e ≈∏YCG ≥«≤ëàd É¡JÉ©∏£Jh áYƒªéªdG º«b ¢ùμ©j ™éàæªdG
tality industry is fueled by the ever-changing nature of the
work, the chances to travel and experience different cultures, õ˘à˘jQ äɢ©˘é˘à˘æ˘eh ¥Oɢæ˘Ø˘˘H ¢ù«˘˘Fô˘˘dG á˘˘Ñ˘˘Fɢ˘f , øjƒcGõæH »æ˘«˘L âM q ô˘˘°U ,ɢ˘¡˘˘Ñ˘˘fɢ˘L ø˘˘eh
and the opportunity to meet and learn from a diverse array ɢ¡˘Jɢeƒ˘≤˘e π˘° Ø˘H ¿É˘ª˘ o ©˘d ɢfQɢ«˘à˘NG AɢL{ :á˘∏˘˘Fɢ˘b …Qɢ˘¨˘˘dƒ˘˘Hh ¢ù«˘˘é˘˘jQ âfɢ˘°Sh ¿ƒ˘˘à˘˘dQɢ˘c
of individuals. Throughout his career, Mr. Ibrahim has
proved to be a focused and inspirational leader with strong É¡àaÉ≤Kh »©«Ñ£dG É¡dɪéH OôØæJ IôgOõe á«MÉ«°S á¡Lh ~©J å«M IO~©àªdG É¡JGõ«ªeh
interpersonal skills and a unique capacity for empathy which
translated notably in his ability to build a highly effective .zá∏«°UC’G É¡àaÉ«°V Ωôch á q «æ¨dG
and collaborative senior management team whilst redefining ™éàæe π¡à°ùj{ :§≤°ùe ꃪdG ¢ù«éjQ âfÉ°S ™éàæe ΩÉY ôj~e , OGôe ¥QÉW ∫Éb ,√Qh~Hh
the tone and culture of the organization as a whole. Al Bayan
Magazine met Mr. Ibrahim during the Arabian Travel Éfô°ùjh .¿Éª o Y áæ£∏°S »a IôNÉØdG äÉ©éàæªdG Ωƒ¡Øªd I~j~L ká∏Môe §≤°ùe ꃪdG ¢ù«éjQ âfÉ°S
Market and conducted the following interview.
ᢢaɢ˘«˘˘°V ᢢHô˘˘é˘˘à˘˘H ´É˘˘à˘˘ª˘˘˘à˘˘˘°S’G ≈˘˘˘dEG ¿ƒ˘˘˘ë˘˘˘ª˘˘˘£˘˘˘j ø˘˘˘ª˘˘˘e ¿É˘˘˘ª˘˘˘ o Y êQɢ˘˘Nh π˘˘˘NGO ø˘˘˘e ±ƒ˘˘˘«˘˘˘° dɢ˘˘H ÖMô˘˘˘f ¿CG
• What are your expectations for the summer season .z¿Éª o Y »a ¢ù«éjQ âfÉ°ùd ™éàæe ∫hCG º¡d ¬e~≤j Ée πc øe IOÉØà°S’Gh É¡d π«ãe ’ á«gÉaQh
and the upcoming months?
- The outlook of our strategy for the upcoming season
looks very solid and strong. There is a lot of movement on
the leisure market while all our corporate and corporate
transient segmentation still remain very strong with all the
investment and development happening in the Saudi mar-
ket especially Riyadh.
• What strategies do you employ to maintain consis-
tently high occupancy rates?
- I think it goes to the value of the brand, the brand strate-
gy of what we are offering to our guest, the experience and
service as well as the enhancement on F&B because we
found that all our guests are really loving the F&B experi-
ence on property, and that’s why we have to match their
nutrition needs especially that the international traveler
understands the food, so our strategy is mainly focused on
looking at the guest journey on property and how we can
really touch base in every step along the way to make a dif-
ference on those experiences.
• To what extent are you focusing on sustainability at
your hotel?
- For Marriott International, we have a lot of focus on sustain-
ability and we do that through too many different programs
which we have already deployed in place from the food pro-
grams to energy saving programs. We are investing in a lot of
new systems which we have to deploy into our business. Overall,
I think sustainability has to be from the mindset of the people
working at the hotel to understand the main goal of this concept
and why we all have a level of responsibility to deliver those sus-
tainability deployments.

183 AL BA Y AN ECONOMIC MAG - ISSUE 632 - JULY 2024