Page 64 - Special Issue QTM 2021

Rotana signs partnership for two brands in Qatar

Rotana, one of the lead- Dr. Zied Jebarah, Chief
ing hotel management Operating Executive of Bin

companies in the region Al Sheikh Holding added:

with hotels across the “We are proud to be part-

Middle East, Africa, nering with Rotana, our

Eastern Europe and alliance on this new project

Turkey, announced the supports our goal to

signing of a new project increase Bin Al Sheikh

with Bin Al Sheikh Holding Holding’s presence in the

Group, a well-diversified fast-growing hospitality

Qatari business conglomer- segment in the country.

ate. The project includes Rotana is an internationally

the management of a acclaimed company and

400-key Arjaan Hotel with its hospitality expertise

Apartments by Rotana and Guy Hutchinson we look forward to creating
103-keys under The an impressive landmark

Residences by Rotana brand. property offering world-class services”.

The new project will add 503 rooms to Rotana’s exist- The new project comes in addition to the recent news

ing 1110 rooms in Qatar, just in time for the 2022 FIFA that Rotana took over the management of the 250-key

World Cup. Expected to be completed in Q4 2022, Sedra Arjaan by Rotana, located in the heart of Doha,

the hotel and residences will feature an all-day dining The Pearl Island, and signed an hotel management

restaurant and café, two expansive meeting rooms, a agreement under the Centro Hotels brand, with a stylish

fully equipped gymnasium and a swimming pool. 350-key property that is set to add a new dimension to

Commenting on the announcement, Rotana Doha’s vibrant hospitality scene by 2023.

President and CEO Guy Hutchinson, said: “We are Commenting on the significance of the investment
delighted to partner with the esteemed Bin Al Sheikh conference, Hutchinson said: “As the Middle East
Holding and add to our developing portfolio of prop- plays an increasingly important role in the internation-
erties in Qatar. The coun-
try’s hotel segment is al hospitality industry for
booming, with efforts owners and operators
currently underway to alike, AHIC will bring
further develop its MICE together a global perspec-
tourism infrastructure and tive under one roof. To
with preparations to host navigate this new era
several major sporting shaped by the Great
events, including the 2022 Reset, it will spark
FIFA World Cup. Qatar is much needed conversa-
setto witness an increased tions as we forge collec-
tourism demand, driven by tively under the apt theme
its diversified leisure, busi- “Rise together”, support-
ness and cultural offer- ing us to gather valuable
market insights, the

ings, and we are proud to opportunity for network-

extend our offering in the ing and potential partner-

growing market”. ships”.

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