Never let the essential be compromised by the superfluous

Bell & Ross was founded in 1992 as a university project between two lifelong friends, Bruno Belamich (Bell) and Carlos A. Rosillo (Ross), both of whom shared a vision of producing functional and durable timepieces. With their simple idea of “function shapes form”, they changed the world of horology as we know it today. Bell & Ross watches meet four basic principles: legibility, functionality, reliability and precision. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance. To ensure that a watch meets the expectations of its users, Bell & Ross gathers experts with complementary know-hows to achieve a main objective: the creation of utilitarian watches. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential must not compromise the superfluous. On the sidelines of DJWE, Al Bayan Magazine met Barbara Pradal, Regional Brand Manager at Bell & Ross, and conducted the following interview

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