The Art of Shape-Octo Finissimo, Serpenti Studs, Gold & Steel

Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, under lying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.

“It is with renewed enthusiasm that we participate for the second consecutive year in Watches and Wonders, an essential event to express the unique duality of our Maison, as both a jeweler and a watchmaker. Last year marked our official entry; this year, we solidify our presence by celebrating our avant-garde watchmaking, the result of a perfect alchemy between Swiss micromechanical master ship and unrivaled Italian creativity and obsession for beauty. Our “creative passion” nourishes us, pushing us to explore new horizons and redefine the codes of watchmaking and jewelry, as proven by our audacious creations and our incessant quest for innovation. Watches and Wonders is the ideal stage to share this vision and the exciting future of watchmaking according to our Maison”, explains Jean-Christophe Babin, CEO of LVMH Watches and CEO of Bvlgari.

Bvlgari’s booth will feature the elements incorporating a creative approach to the external and internal displays inspired by kinetic art and sartorialism. Reflecting Bvlgari’s deeply Roman soul, the exhibition space invites visitors to immerse themselves into Italian culture, the Maison’s distinctive elegance and avant-garde creative vision, through the most beautiful shades of marble and a mix of precious materials.

Octo Finissimo: The Story Continues The new Octo Finissimo immediately captivates. While subtly refined, it gracefully maintains the core essence of the model first introduced in2014. Its reduced diameter redefines both its internal construction and external aesthetic, marking a significant evolution. Remaining a bench mark in both design and technical mastery, it exemplifies Bvlgari’s ongoing commitment to refinement and innovation.

Since its debut in 2014,the Octo Finissimo geometric case embodies its Italian heritage. Its harmony reflects ancient Roman architecture, with edges, curves, and volumes evoking columns and domes. This design doesn’t just preserve heritage; it projects it forward.” The Octo Finissimo 37 is, for us, a reimagined blank canvas. By reducing its diameter, we have created a space where creativity expresses itself in its purest forms. It’s the expression of continuous innovation where every detail is an opportunity to reimagine watchmaking.” explains Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Director.