Tiffany & Co. Unveils an Immersive New Installation

Tiffany & Co. returns to the Doha Jewellery & Watches Exhibition 2026 with an architectural installation that bridges the aquatic universe of Jean Schlumberger and the coastal landscape of Qatar. Fusing marine flora, mythical sea creatures and the cadence of crashing waves, the space creates a dialogue between the designer’s legendary creations and the region’s natural topography.

The façade draws inspiration from Qatar’s sealine, approximately 50 kilometers from Doha, where sweeping desert dunes meet the Arabian Gulf. This fluid interplay of sand, water and organic geometry shapes an environment that honors Schlumberger’s fascination with the natural world while articulating Tiffany & Co.’s contemporary creative vision.

At the entrance, a dedicated retrospective celebrates Jean Schlumberger, whose visionary mastery transformed flora and fauna into enduring icons of jewelry design. His legacy unfolds through both historical and contemporary creations, including the latest interpretations of the iconic Bird on a Rock brooch, the Sixteen Stone by Tiffany collection, and Wings, a modern reinterpretation of the avian classic by Tiffany & Co. Chief Artistic Officer Nathalie Verdeille.

First introduced in 1965, Bird on a Rock remains a masterpiece of playful sophistication, pairing charismatic bird motifs with exceptional gemstones. In Wings, Nathalie Verdeille captures the graceful momentum of flight through sculptural fine jewelry that evokes movement, freedom and transformation. The Sixteen Stone by Tiffany collection further channels Schlumberger’s distinctive design language through an intricate rhythm of diamonds and interlocking ‘X’ motifs.

The journey continues into the realm of Tiffany High Jewelry, anchored by an extraordinary sapphire suite from the Blue Book: Hidden Garden collection. Highlighting the House’s unrivaled expertise in rare gemstones and artistry, the suite is complemented by a selection of natural pearls from the Al Fardan collection, paying homage to Qatar’s deep-rooted heritage and historic relationship with pearling.

Tiffany & Co.’s heritage in watchmaking is showcased through timepieces that unite technical precision with unmistakable house style. Among them is the Eternity by Tiffany watch, housed in a 28 mm cushion-shaped case and illuminated by 67 diamonds totaling over 1.6 carats, distributed across 12 diamond hour markers, the diamond-set crown, and 44 round brilliant diamonds on the bezel. Offered in 18k rose or white gold, it features a black lacquer dial or a signature Tiffany Blue^® guilloché dial.

To celebrate the 2026 exhibition, Tiffany & Co. unveiled an exclusive edition of the cushion-shaped Eternity by Tiffany watch. The collection draws its inspiration from vintage 1960s advertisements showcasing diamond engagement rings in diverse cuts. On the dial, each of the 12 hours is marked by a distinct diamond cut: round brilliant, baguette, cushion, Tiffany True^®, marquise, asscher, heart, pear, oval, emerald, triangle and princess. Crowned by a heart-shaped diamond at the 12 o’clock position, a poetic nod to the idea that each day begins and ends with love, each of the 12 settings is meticulously milled and set by hand.

The exhibition concludes with an homage to Tiffany & Co.’s most iconic collections, showcasing bold designs from HardWear by Tiffany, Lock by Tiffany, Knot by Tiffany and T by Tiffany.

At the Doha Jewellery & Watches Exhibition 2026, Tiffany & Co.’s installation immerses guests in a space where heritage, artistry and inventiveness converge.