Mastercard announces new lead for Eastern Europe, & MENA region

Mastercard today announced that Yasemin Bedir has been appointed President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region, effective 1 September. The company’s EEMEA region was expanded in recent years, bringing additional markets to what is now a vibrant, agile and high growth potential 81 country business.

Bedir, a nearly 20-year veteran of Mastercard, also joins the company’s Management Committee. She succeeds Dimitrios Dosis, who was recently named Chief Commercial Payments Officer, leading Commercial & New Payment Flows.

In this UAE-based role, Bedir will oversee the strategy, direction and overall success of all aspects of Mastercard’s operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.