Crypto.com – The Staples Center new name

One of the biggest sports and entertainment venues in the US, the Staples Center in Los Angeles, will be renamed after a cryptocurrency company in a multi-million dollar deal. A Singapore-based firm will pay more than $700m (£520m) for the rights to the 20,000-seat stadium, which will be called the Crypto.com Arena. It has agreed a 20-year deal with owner Anschutz Entertainment Group (AEG).The rebrand will be effective from Christmas Day.
The Staples Center is home to four professional sports teams – basketball’s LA Lakers, LA Clippers and the LA Sparks, as well as ice hockey’s LA Kings.
It has also hosted major boxing events as well as some of music’s biggest stars, including Bruce Springsteen and Taylor Swift.