Crypto.com signs on as FIFA Sponsor, extending Push into Sports

FIFA has added Crypto.com as one of the sponsors for this year’s World Cup in Qatar, the latest step in the cryptocurrency exchange’s aggressive push into the world of top sports.

“The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022, FIFA said in a statement late on Tuesday. Financial details of the deal have yet to b made public.

The high-profile sponsorship agreement comes just months after Singapore-based Crypto.com replaced Staples as the title sponsor of Los Angeles’s iconic arena.